— Apple launches the iPhone 18 Pro and iPhone 18 Pro Max .
The first Caviar editions will begin shipping in October .
Apple Event Highlights.
The first foldable iPhone. The next generation of Pro.
Everything that matters, in one place.
When Apple Sales Begin — and Caviar Deliveries Follow
— Apple launches the iPhone Duo .
Caviar will begin shipping its custom editions in November .
A NEW FORM
iPhone Duo
The first foldable iPhone
THE NEXT GENERATION
iPhone 18 Pro / Pro Max
More control. More possibilities.
AT A GLANCE
Three key
updates
01
iPhone Duo unfolds into
a
7.6″ display
02
The Pro camera gains
a
variable aperture
03
Both lineups feature
the new
A20 Pro
01 / IPHONE DUO
The headline debut
iPhone.
Now foldable.
Apple has introduced iPhone Duo: an iPhone that unfolds into a larger display for work, entertainment, and multitasking.
TWO DISPLAYS. ONE IPHONE.
Compact when closed.
Compact when closed.
Expansive when open.
Reply to messages on the outer display. Open your iPhone to read documents, watch videos, and make the most of a larger workspace.
5.4
″
Outer display
7.6
″
Inner display
LTPO OLED
120 Hz
4:3 inner display
5.2 mm
Thickness when unfolded. A titanium body with a precision hinge.
48 + 48 MP
Two rear cameras. 48MP Fusion Main + 48MP Fusion Ultra Wide.
Touch ID
The fingerprint sensor is built into the side button. iPhone Duo does not have Face ID.
A20 Pro and 12 GB of RAM power multitasking and Apple Intelligence.
iPhone Duo by Caviar
02 / IPHONE 18 PRO & PRO MAX
The flagship evolves
The Pro you know.
More possibilities.
A new chip, greater camera control, and a refreshed palette. iPhone 18 Pro and Pro Max take Apple’s familiar flagship design further.
THE SIGNATURE COLOR
Burgundy · Silver · Glacier · Black
Burgundy.
Burgundy sets the tone for the new lineup. Silver, Glacier, and Black complete the palette, all in anodized aluminum.
CAMERA
Variable aperture.
Variable aperture.
More creative control.
The main camera now features a variable aperture, giving you more control over light and depth of field — and how much of the background stays in focus.
DISPLAY
A smaller Dynamic Island.
A smaller Dynamic Island.
More room on screen.
The cutout is smaller. Display sizes remain at 6.3″ for Pro and 6.9″ for Pro Max , with Face ID for unlocking.
A20 Pro. 2 nm.
A new generation of chip for demanding tasks and more efficient use of power.
Redesigned Camera Control.
Camera Control has been redesigned around pressure sensitivity, without a separate touch sensor layer.
A bigger battery for Max.
Pro Max gains a larger battery, with longer use between charges as the priority.
03 / FIND YOUR IPHONE
The key differences
Which iPhone suits you?
A foldable display, a compact Pro, or a larger screen in a familiar design.
| Specifications | A NEW FORM iPhone Duo | COMPACT FLAGSHIP iPhone 18 Pro | LARGER FLAGSHIP iPhone 18 Pro Max |
|---|---|---|---|
| Design | Foldable | Classic | Classic |
| Display | 5.4″ / 7.6″ Outer / inner | 6.3″ Smaller Dynamic Island | 6.9″ Smaller Dynamic Island |
| Chip | A20 Pro · 2 nm | A20 Pro · 2 nm | A20 Pro · 2 nm |
| Camera highlight | Two 48 MP cameras | Variable aperture | Variable aperture |
| Unlocking | Touch ID | Face ID | Face ID |
| Body material | Titanium | Anodized aluminum | Anodized aluminum |
Swipe to see all models
04 / CAVIAR
Apple ecosystem
New AirPods and Apple Watch
AirPods 5
Up to 1.5×
more effective
noise cancellation*
A new acoustic architecture brings improved sound to the familiar open-ear design.
Apple Watch
Series 12
5 seconds
between background
heart rate measurements
New health sensors, training readiness insights, and the return of a ceramic case.
Apple Watch
Ultra 4
Up to 50 hours
of battery life
in normal use**
A titanium case, the S11 chip, and longer battery life for sports and travel.
* Compared with AirPods 4 with Active Noise Cancellation. ** According to Apple. Battery life varies by use and conditions.
05 / CAVIAR
Bespoke design
APPLE TECHNOLOGY. YOUR IDENTITY.
New iPhone.
Made personal.
Choose a custom iPhone from the Caviar collection or commission a bespoke design, with your choice of materials, colors, engraving, and personal symbols.
CUSTOM IPHONE
iPhone Duo
A new form, reimagined by Caviar.
Explore the collection
CUSTOM IPHONE
iPhone 18 Pro / Pro Max
Precious materials. Personal details.
Explore the collection
PERSONAL SERVICE
Find your model.
Find your model.
Create your own design.
Speak to a Caviar advisor about your preferences, personalization options, and ordering details.